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Shopify為您的國(guó)際域名選擇最佳的 SEO 策略

分類(lèi):投稿 作者:佚名 來(lái)源:豐涵科技 發(fā)布時(shí)間:2023-08-07 21:00:24

為您的國(guó)際域名選擇最佳的 SEO 策略設(shè)置國(guó)際域名的每種方法都有其各自的搜索引擎優(yōu)化 (SEO) 注意事項(xiàng)。您可以使用一種或多種方法來(lái)創(chuàng)建特定于地區(qū)的 URL。

為您的國(guó)際域名選擇最佳的 SEO 策略設(shè)置國(guó)際域名的每種方法都有其各自的搜索引擎優(yōu)化 (SEO) 注意事項(xiàng)。您可以使用一種或多種方法來(lái)創(chuàng)建特定于地區(qū)的 URL。如果您不確定要使用哪種方法,請(qǐng)?jiān)陂_(kāi)始之前

為您的國(guó)際域名選擇最佳的 SEO 策略

設(shè)置國(guó)際域名的每種方法都有其各自的搜索引擎優(yōu)化 (SEO) 注意事項(xiàng)。您可以使用一種或多種方法來(lái)創(chuàng)建特定于地區(qū)的 URL。

如果您不確定要使用哪種方法,請(qǐng)?jiān)陂_(kāi)始之前查看以下信息。

子文件夾的 SEO 注意事項(xiàng)

子文件夾是主域名中的子目錄或路徑,即客戶(hù)瀏覽您的在線(xiàn)商店時(shí)在地址欄中顯示的域名。例如,如果您商店的主域名是,則您可以針對(duì)加拿大創(chuàng)建 URL 為/en-ca的子文件夾,以及針對(duì)法國(guó)創(chuàng)建 URL 為/fr-fr的子文件夾。

如果您是首次設(shè)置 Shopify Markets,則子文件夾是最佳選項(xiàng),原因如下:

備注

如果您使用子文件夾定位特定市場(chǎng),并且您之后決定刪除該市場(chǎng),那么當(dāng)客戶(hù)嘗試訪(fǎng)問(wèn)該本地化版本的在線(xiàn)商店時(shí),系統(tǒng)會(huì)顯示 404 錯(cuò)誤頁(yè)面。若要將這些客戶(hù)重定向到您的主域名或其他特定于地區(qū)的 URL,您可以使用 CSV 文件導(dǎo)入 URL 重定向。

子域名的 SEO 注意事項(xiàng)

國(guó)際域名怎么選_域名策略選哪個(gè)_

子域名是主域名的子集,作為前綴添加在域名中。例如,如果您商店的主域名是,則您可以針對(duì)加拿大創(chuàng)建 為的子域名,以及針對(duì)法國(guó)創(chuàng)建 URL 為的子域名。

由于子域名屬于您的主域名,因此您可以在 Shopify 管理的域名和第三方域名上免費(fèi)進(jìn)行設(shè)置子域名。但是,子域名可能無(wú)法像子文件夾一樣在主域名的搜索排名和關(guān)鍵字方面獲得優(yōu)勢(shì),并且可能需要較長(zhǎng)時(shí)間來(lái)開(kāi)發(fā)域名權(quán)重。

頂級(jí)域名的 SEO 注意事項(xiàng)

頂級(jí)域名是域名末尾的擴(kuò)展。若要對(duì)特定于地區(qū)的 URL 使用頂級(jí)域名,對(duì)于您要設(shè)置的每個(gè)目標(biāo)市場(chǎng),您都需要為其購(gòu)買(mǎi)一個(gè)包含國(guó)家/地區(qū)代碼頂級(jí)域名 (ccTLD) 后綴的單獨(dú)域名。例如,如果您商店的主域名是,則您可以針對(duì)加拿大購(gòu)買(mǎi)域名.ca并獲得 URLjohns-apparel.ca,以及針對(duì)法國(guó)購(gòu)買(mǎi).fr域名并獲得 URLjohns-apparel.fr。

只有當(dāng)您對(duì)要拓展的新市場(chǎng)有特定的定位策略時(shí),才應(yīng)使用頂級(jí)域名。由于頂級(jí)域名彼此完全獨(dú)立,因此每個(gè)特定于地區(qū)的商店版本都需開(kāi)發(fā)其自己的域名權(quán)重和搜索排名。因此,使用此方法建立 SEO 所需的時(shí)間和精力最多。

僅使用主域名的 SEO 注意事項(xiàng)

主域名是客戶(hù)在瀏覽您的在線(xiàn)商店時(shí)地址欄中顯示的域名。如果您不想設(shè)置特定于地區(qū)的 URL,但您仍想提供采用不同語(yǔ)言和貨幣的本地化購(gòu)物體驗(yàn),那么您可以?xún)H將主域名與 hreflang 標(biāo)簽結(jié)合使用。

例如,如果您商店的主域名為,您可以為您設(shè)置的每種語(yǔ)言和貨幣使用相同的 URL。根據(jù)您在 Shopify 后臺(tái)中啟用的語(yǔ)言,系統(tǒng)會(huì)向您的模板中添加hreflang標(biāo)簽,以告知搜索引擎您的域名的目標(biāo)國(guó)家/地區(qū)。

由于此方法僅使用一個(gè)域名,因此搜索引擎只會(huì)生成主域名的關(guān)鍵字和搜索排名。但是,客戶(hù)不會(huì)被自動(dòng)重定向到使用他們的當(dāng)?shù)卣Z(yǔ)言和貨幣的商店版本,并且搜索結(jié)果也不會(huì)顯示您商店的本地化版本。

若要使客戶(hù)能夠選擇其當(dāng)?shù)卣Z(yǔ)言和貨幣,您需要向在線(xiàn)商店中添加國(guó)家/地區(qū)選擇器。您可以使用免費(fèi)的Geolocation 應(yīng)用或支持 Shopify Markets 的其他國(guó)家/地區(qū)選擇器應(yīng)用來(lái)添加國(guó)家/地區(qū)選擇器。

域名策略選哪個(gè)__國(guó)際域名怎么選

Shopify商戶(hù)官網(wǎng)原文詳情:

Choosing the best SEO strategy for your international domains

Each method for setting up international domains has its own considerations for search engine optimization (SEO). You can use one or more methods to create your region-specific URLs.

If you're not sure about which method to use, then review the following information before you begin.

SEO considerations for subfolders

Subfolders are subdirectories or paths within your primary domain, which is the domain name that's displayed in the address bar while customers browse your online store. For example, if your store's primary domain , then you can create a subfolder for Canada with the /en-caand a subfolder for France with the /fr-fr.

If you're setting up Shopify Markets for the first time, then subfolders are the best option for the following reasons:

Note

If you use subfolders to target a specific market, and you later decide to delete that market, then a 404 error page is displayed to customers who try to visit that localized version of your online store. To redirect those customers to your primary domain or another region-specific URL, you canimport URL redirectsby using a CSV file.

SEO considerations for subdomains

_域名策略選哪個(gè)_國(guó)際域名怎么選

Subdomains are a subset of your primary domain that you add as a prefix to your domain. For example, if your store's primary domain , then you can create a subdomain for Canada with the and a subdomain for France with the .

Because subdomains belong to your primary domain, you can set them up for free on both Shopify-managed domains and third-party domains. However, they might not benefit as strongly as subfolders from your primary domain's search ranking and keywords, and might take longer to develop domain authority.

SEO considerations for top-level domains

Top-level domains are the extension at the end of a domain. To use top-level domains for your region-specific URLs, you need to buy a separate domain name with a country code top-level domain (ccTLD) extension for every target market that you want to set up. For example, if your store's primary domain , then you can buy a.cadomain for Canada with the URLjohns-apparel.ca, and a.frdomain for France with the URLjohns-apparel.fr.

Only use top-level domains when you have a specific targeting strategy for a new market that you're expanding into. Because top-level domains are completely separate from each other, each region-specific version of your store develops its own domain authority and search ranking. As a result, this method takes the most time and effort to build up your SEO.

SEO considerations for using your primary domain only

Your primary domain is the domain name that's displayed in the address bar while customers browse your online store. If you don't want to set up region-specific URLs, but you still want to offer localized shopping experiences with different languages and currencies, then you can use just your primary domain in combination with hreflang tags.

For example, if your store's primary domain , then you use the same URL for every language and currency that you set up. Depending on which languages you enable in your Shopify admin,hreflang tagsare added to your theme to tell search engines which countries your domain is used to target.

Because this method uses only one domain, search engines only generate keywords and search ranking for your primary domain. However, customers aren't automatically redirected to their local language and currency, and search results don't display localized versions of your store.

To enable customers to choose their local language and currency, you need to add a country selector to your online store. You can add a country selector by using the freeGeolocation appor another country selector app that supports Shopify Markets.

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